Grupo Marta’s Service Centers

Grupo Marta’s management is organized in service centers that allow the company to offer personalized support and field expertise. Owners have the ability to contract each center individually and, in return, the contracted unit develops a customized budget and strategy for the development or management project. An added benefit to contracting Grupo Marta’s services is the cost efficiencies that come from the establishment of joint programs within its members and various vendors.

Sales & Marketing

Operated centrally under the Chief Sales & Marketing Officer’s (CMO) supervision, this unit offers a team of specialized marketers and a strong, motivated sales force.

Services offered by this unit include:

  • Sales calls & sales blitz
  • Account and customer relationship management
  • Sales strategy development
  • Event planning
  • Market analysis, leads generation, and market intelligence
  • Benchmark analysis and controls
  • Revenue management support
  • Advertising plan design and implementation
  • Internet and eMarketing strategies and execution
  • Properties’ support, partial implementation, and follow-up of marketing plans
  • Representation at targeted international fairs and tourism events
  • Decision making advice and sales & marketing negotiation support

Executive in charge of this unit:

Nathalie Monge
Chief Marketing Officer